Facebook can gather this information partnering with loyalty programs and other payment-tracking services. It also confirms your interest in certain subjects and willingness to spend money on them. If you click on or even view an ad online, then follow up by visiting a bricks-and-mortar location, Facebook can figure this out and give feedback to advertisers, letting them review the effectiveness of their advertising.If you've visited a store, venue or event recently and have given Facebook permission to track your phone, this could be taken as an indication of your interest in certain types of businesses, products, experiences or other factors such as political opinion or entertainment interests.Your location helps build this profile on you in a few ways, including: If Facebook believes you fit into a category like this, you might see ads, articles or other content from that advertiser pop up in your feed or elsewhere on Facebook. Instead, advertisers approach Facebook (or vice versa) with a goal like "We want to reach women under 40 who enjoy skiing and are likely to buy products online". How to avoid giving away your personal details onlineĭespite what is commonly believed, Facebook doesn't sell your information to advertisers. If you share where you live on Marketplace or respond to an event invitation, Facebook records this.įacebook has also confirmed it partners with retailers via loyalty programs to track instore purchases. If you make a post and select that you are "with" someone else that Facebook knows the location of, then it will know your whereabouts by association.
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